Why rejection hurts so much — and what to do about it.

Rejections are the most common emotional wound we sustain in daily life. Our risk of rejection used to be limited by the size of our immediate social circle or dating pools. Today, thanks to electronic communications, social media platforms and dating apps, each of us is connected to thousands of people, any of whom might ignore our posts, chats, texts, or dating profiles, and leave us feeling rejected as a result.

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